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The 8th EAI International Conference on Mobile Computing, Applications and Services

November 30–December 1, 2016 | Cambridge, Great Britain




   Cecilia Mascolo

   University of Cambridge, UK



Keynote Title: Mobile Sensing for Mobile Health and Well Being: Challenges and Applications 

With the advent of powerful and inexpensive sensing technology the ability to study human behaviour and activity at large scale and for long periods is becoming a firm reality. Wearables and mobile devices further allow continuous monitoring at unprecedented granularities. This reality generates new challenges but also opens the door to potentially innovative ways of understanding our daily lives. The range of devices and apps released as products in recent years for both medical and general fitness has led to user interest in tracking activity with increased accuracy: this not only revealed the potential of this domain but also highlighted challenges and limitations. In this talk I will discuss our experience in large mobile sensor deployments and analytics in the areas of health and well being (with example of mood tracking, smoke cessation, office analytics).

I will discuss challenges and opportunities at the system, data analytics and inference level and our potential future directions and options. 


Cecilia Mascolo is Full Professor of Mobile Systems in the Computer Laboratory, University of Cambridge, UK. Prior joining Cambridge in 2008, she has been a faculty member in the Department of Computer Science at University College London. She holds a PhD from the University of Bologna. Her research interests are in human mobility modelling, mobile and sensor systems and networking and spatio-temporal data analysis. She has published in a number of top tier conferences and journals in the area and her investigator experience spans more than twenty projects funded by Research Councils and industry. She has served as organizing and programme committee member of over fifty mobile, sensor systems and networking conferences and workshops. She sits on the editorial boards of IEEE Pervasive Computing, IEEE Transactions on Mobile Computing and ACM Transactions on Sensor Networks. More details at





   Roy Want

   Google, USA  



Keynote Title: Enabling the Internet of Things

In a world of billions of Internet connected smart devices, preferentially discovering things situated nearby and allowing easy user interaction with them, creates a powerful filter for users to overcome the scale and complexity of this global system. Merging the virtual World Wide Web with nearby physical devices that are part of the Internet of Things (IoT), will allow anyone with a mobile device (such as a smartphone), to walk up, and with the appropriate authorization, monitor or control anything. This is the vision of the Physical Web project at Google, and this talk will describe its motivation, goals, and how it's being made ubiquitously available to all users.


Dr. Roy Want graduated from Cambridge University, England in 1988. He is currently a Research Scientist at Google. Previous positions include Sr. Principal Engineer at Intel Corporation, and a Principal Scientist at Xerox PARC. He holds the grade of ACM and IEEE Fellow. His research interests include mobile and ubiquitous computing, distributed systems, context-aware operation, and electronic identification. He has more than 25 years’ experience working in the field of mobile computing. He served as the Editor-in-chief for IEEE Pervasive Computing from 2006-2009, and he is currently the Past Chair for ACM SIGMOBILE. To date, he has authored or co-authored more than 75 publications, with 70 issued patents in this area. For more information about Dr. Want's academic and industrial achievements see